{"id":446,"date":"2019-10-27T15:53:17","date_gmt":"2019-10-27T14:53:17","guid":{"rendered":"http:\/\/amr-research.local\/knowledge\/"},"modified":"2026-01-05T21:20:15","modified_gmt":"2026-01-05T20:20:15","slug":"knowledge","status":"publish","type":"page","link":"https:\/\/amr-research.com\/de\/knowledge\/","title":{"rendered":"Wissen in der Markt&shy;forschung"},"content":{"rendered":"\n<h1 class=\"wp-block-heading entry-title\">AMR kann CATI.<\/h1>\n\n<div id=\"intro\" class=\"wp-block-group jobintro\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Die Forschungsteams von AMR arbeiten in einer Vielzahl von Branchen und M\u00e4rkten, darunter Finanzwesen, IT, Energie und Telekommunikation, um nur einige zu nennen. Seit \u00fcber drei Jahrzehnten f\u00fchren wir umfangreiche Befragungen in unterschiedlichen Zeitzonen durch. Zu den C-Level-Zielgruppen unserer internationalen B2B-Studien z\u00e4hlen unter anderem Politiker, Wirtschaftsentscheider, CFOs, IT-Verantwortliche und HR-Manager.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#cases\">Fallstudien<\/a><\/li>\n\n\n\n<li><a href=\"#references\">Referenzen<\/a><\/li>\n\n\n\n<li><a href=\"#rfq\">Angebotsanfrage<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div id=\"cases\" class=\"wp-block-group has-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Fallstudien<\/h2>\n\n\n\n<ul class=\"wp-block-list center\">\n<li>Politische Forschung zur Befragung deutscher Abgeordneter in Berlin, die alle wichtigen Parteien (SPD, CDU, FDP, AfD, Gr\u00fcne und Linke) vertreten. Insgesamt wurden 80 Interviews abgeschlossen.<\/li>\n\n\n\n<li>Monatliche Tracking-Studie mit Interviews von 1.500 Fachleuten aus den Bereichen Bau und Dieselmotoren weltweit.<\/li>\n\n\n\n<li>Monatliche Tracking-Studie mit 2.400 Interviews unter Business- und Privatreisenden.<\/li>\n\n\n\n<li>Markenbildstudie f\u00fcr einen Elektronikhersteller in bis zu 14 L\u00e4ndern und 12.000 Interviews.<\/li>\n\n\n\n<li>Brand Tracking Studie unter Business und politischen Eliten, NGO\u2019s, Journalisten und anderen Medienexperten, insgesamt 2.600 Interviews f\u00fcr eine internationale Bank.<\/li>\n\n\n\n<li>Kundenzufriedenheits-\/NPS-Messstudie f\u00fcr einen Internet-Provider, bei der 6.500 Kunden und Nicht-Kunden in 8 europ\u00e4ischen L\u00e4ndern befragt wurden.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<div id=\"references\" class=\"wp-block-group has-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Bevorzugter Lieferant f\u00fcr McKinsey Worldwide<\/h2>\n\n\n\n<div class=\"wp-block-columns nomargin is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"44\" src=\"https:\/\/amr-research.com\/wp-content\/uploads\/2019\/10\/mckinsey.jpg\" alt=\"McKinsey &amp; Company Logo\" class=\"wp-image-181\" style=\"width:201px;height:22px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">McKinsey Austria \u2022 McKinsey Belgium \u2022 McKinsey Finland \u2022 McKinsey France \u2022 McKinsey Germany \u2022 McKinsey Norway \u2022 McKinsey Sweden \u2022 McKinsey Switzerland \u2022 McKinsey UK \u2022 McKinsey USA<\/p>\n\n\n\n<p class=\"nomargin wp-block-paragraph\">Projekte f\u00fcr einige der folgenden Branchen und Zielgruppen: Krankenkassen, Autoh\u00e4ndler, klassifizierte Online-Portale, Immobilienmakler, Freizeitfahrzeuge, Kfz-Schmiermittel, Software-Benutzer, Regalsysteme, Catering-Unternehmen, Anwaltskanzleien, Labore und Spas.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div id=\"references\"><\/div>\r\n\n<div class=\"wp-block-group has-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Referenzen<\/h2>\n\n\n\n<div class=\"wp-block-columns has-4-columns references is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ron Weidemann<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client Service Manager Answers Research<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">AMR\u2019s staff is highly knowledgeable in the Market Research space and I view them as a partner\u2014not just a vendor.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Wayne Johnson<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Project Director<br\/>Braun Research Inc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>We pride ourselves on our corporate values and close-knit relationship with AMR, and in this area they truly shine<\/em>.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Palle Andersen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COO Partner<br\/><br\/>Exometric<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Especially AMR\u2019s ability to be upfront with problems and flexible in their approach instead of reacting afterwards has been paramount for a successful delivery of results in several cases.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Holger Dannenberg<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Managing Director <br\/>Mercuri International<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Since 15 years AMR supports us in running various studies. Beside their professional expertise we especially appreciate the international coverage and short term realisation.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-4-columns references is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ronald K\u00fchnelt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manager Market Intelligence<br\/>Neopost GmbH &amp; Co. KG <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer hideunder600\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">All projects driven by your agency were fulfilled in a very high quality and within the agreed timeframes.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Allen Khorami<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph.D., President &amp; CEO <br\/>Research Solutions International<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer hideunder600\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>The agency is very client oriented, they bend backwards to meet the clients\u2019 needs, meet deadlines all the times, they stay within the budget and they never come back asking for more money.<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Jan Inge Isacsson<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">President and CEO <br\/>ScandInfo Marketing Research AB<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer hideunder600\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>We have collaborated successfully with AMR since 2003 and together we have delivered many international research projects to clients both in the consumer products market as well as in the business-to-business sector<\/em>.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Sumit Malik<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Country Manager<br\/>India Spire Research and Consulting India Private Ltd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>As a trusted partner, AMR took extra effort to understand the research requirements, deliver the output in a timely manner and follow-up on the queries.<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-4-columns references is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Todd Dupey<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Director Project Services<br\/>TNS Hong Kong<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>AMR consistently provide quality data, stays within budget and finds alternative ways to source difficult target respondents.<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Mathieu Capilla<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Unit Manager<br\/>TNS Sofres<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>AMR also has a hassle-free, hands-on attitude which allows us to focus on our core business whilst they deal with all data collection aspects<\/em>.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ulrich Hegerl<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">University Leipzig<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer hideunder600\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>AMR has fulfilled this tracking study in a very high-quality over the past 3 years and we have been very pleased with AMR\u2019s competence in the area of social science-related issues.<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f36528-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"36528\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/446#wpcf7-f36528-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset 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We answer.\n\t<\/p>\n\t<h2 class=\"wpcf7-headline\">Angebotsanfrage\n\t<\/h2>\n\t<div class=\"wpcf7-form\">\n\t\t<div class=\"wpcf7-columns\">\n\t\t\t<div class=\"wpcf7-column\">\n\t\t\t\t<p><label>Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t\t\t\t<\/p>\n\t\t\t\t<p><label>E-Mail-Adresse*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t\t\t\t<\/p>\n\t\t\t\t<div class=\"phonenumbercc\">\n\t\t\t\t\t<p><label>Telefonnummer <span class=\"wpcf7-form-control-wrap\" data-name=\"country-code\"><input size=\"40\" minlength=\"1\" class=\"wpcf7-form-control wpcf7-phonetext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-phonetext\" autocomplete=\"tel\" data-numberonly=\"true\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"country-code\" \/><input type=\"hidden\" name=\"country-code-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span><\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<p><label>Betreff*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"wpcf7-column\">\n\t\t\t\t<p><label>Nachricht*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"8\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<p><span id=\"wpcf7-6a85b33ab6e60-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap accept-wrap\" data-cf7apps-honeypot=\"accept\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"accept-random-hash\" value=\"20260819\"><input type=\"hidden\" name=\"accept-time-token\" value=\"MTc4NzE0NzA2Ng==.cb80bdda940abf011336c788053e4dec2326a2de083a606960cd36fb0005edb2\"><label\n\t\t    for=\"wpcf7-6a85b33ab6e60-field\"\n\t\t    class=\"hp-message\"\n        >Bitte lasse dieses Feld leer.<\/label><input\n\t    id=\"wpcf7-6a85b33ab6e60-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text accept\"\n\t    type=\"text\"\n\t    name=\"hrv5zumogqfv\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"dsgvo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"dsgvo\" value=\"1\" class=\"dsgvocheck\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ich stimme zu, dass meine Daten zur Bearbeitung meiner Anfrage verarbeitet werden. 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Die Forschungsteams von AMR arbeiten in einer Vielzahl von Branchen und M\u00e4rkten, darunter Finanzwesen, IT, Energie und Telekommunikation, um nur einige zu nennen. Seit \u00fcber drei Jahrzehnten f\u00fchren wir umfangreiche Befragungen in unterschiedlichen Zeitzonen durch. Zu den C-Level-Zielgruppen unserer internationalen B2B-Studien z\u00e4hlen unter anderem Politiker, Wirtschaftsentscheider, CFOs, IT-Verantwortliche und HR-Manager. Fallstudien Bevorzugter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/standard-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-446","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knowledge \u2013 AMR Advanced Market Research<\/title>\n<meta name=\"description\" content=\"Brauchen Sie Marktforschung f\u00fcr Ihr Gesch\u00e4ft? AMR f\u00fchrt internationale Studien und weltweite Daten-Analysen aus. 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