{"id":463,"date":"2019-10-27T16:06:17","date_gmt":"2019-10-27T15:06:17","guid":{"rendered":"http:\/\/amr-research.local\/nutzung-des-nps-in-einer-b2b-umgebung\/"},"modified":"2025-04-02T21:18:16","modified_gmt":"2025-04-02T19:18:16","slug":"using-the-nps-in-a-b2b-environment","status":"publish","type":"post","link":"https:\/\/amr-research.com\/de\/using-the-nps-in-a-b2b-environment\/","title":{"rendered":"Nutzung des NPS in einer B2B-Umgebung"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mit \u00fcber 60 % der Fortune-1000-Unternehmen, die jetzt den Net Promoter Score nutzen, ist die Anzahl der NPS-Studien, die wir durchf\u00fchren, rasch gestiegen.<\/p>\n\n<p class=\"wp-block-paragraph\">Es lohnt sich, die verschiedenen Gruppierungen innerhalb einer NPS-Studie wie folgt zu betrachten:<\/p>\n\n<!--more-->\n\n<ul class=\"wp-block-list\"><li>Promoter (Score 9-10) sind loyale Enthusiasten, die immer wieder kaufen und weiterempfehlen, was das Wachstum ankurbelt.<\/li><li>Passive (Punktzahl 7-8) sind zufriedene, aber keine begeisterten Kunden, die anf\u00e4llig f\u00fcr Wettbewerber-Angebote sind.<\/li><li>Kritiker (Punktzahl 0-6) sind unzufriedene Kunden, die Ihrer Marke schaden und das Wachstum durch negative Mund-zu-Mund-Propaganda beeintr\u00e4chtigen k\u00f6nnen.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">Zieht man den Prozentsatz der Kritiker von dem Prozentsatz der Promoter ab, erh\u00e4lt man den Net Promoter Score, der von -100 (wenn jeder Kunde Kritiker ist) bis zu einem H\u00f6chstwert von 100 reicht (wenn jeder Kunde Promoter ist).<\/p>\n\n<p class=\"wp-block-paragraph\">Aber wie \u00e4ndert man das? Nun, am einfachsten lassen sich die Passiven zu Promotern machen. Warum fehlt bei ihnen die Bindung? Welche Ma\u00dfnahmen m\u00fcssen Sie ergreifen, um sie zu loyalen Enthusiasten zu machen? Die Studie sollte Fragen enthalten, die es Ihnen erm\u00f6glichen, diese Probleme zu verstehen und Dienstleistungen, Produkte oder Mitteilungen zu entwerfen, um den mangelnden Enthusiasmus oder die fehlende Bindung zu beheben.<\/p>\n\n<p class=\"wp-block-paragraph\">Und nat\u00fcrlich sollten Kritiker niemals ignoriert werden \u2013 sie sind eine Chance, aber zus\u00e4tzlich m\u00fcssen Sie herausfinden, was sie ungl\u00fccklich gemacht hat und wie Sie das angehen k\u00f6nnen. Es kann Hindernisse f\u00fcr die Bereitstellung einer gro\u00dfartigen Erfahrung geben oder m\u00f6glicherweise negative Punkte, die seither behoben wurden, aber ihre Wahrnehmung beeintr\u00e4chtigt haben.<\/p>\n\n<p class=\"wp-block-paragraph\">Erg\u00e4nzen Sie den NPS daher mit anderen Metriken von Punkten entlang des Wegs des Kunden, um eine ganzheitlichere und aussagekr\u00e4ftigere Sicht auf Ihre Leistung zu erhalten. Denken Sie daran, dass alle Ma\u00dfnahmen f\u00fcr Ihre Strategie auf lange Sicht Fr\u00fcchte tragen werden; wenn es um Kundenzufriedenheit geht, m\u00fcssen Sie also tief in die Daten eindringen, um Ihre Antworten zu finden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit \u00fcber 60 % der Fortune-1000-Unternehmen, die jetzt den Net Promoter Score nutzen, ist die Anzahl der NPS-Studien, die wir durchf\u00fchren, rasch gestiegen. Es lohnt sich, die verschiedenen Gruppierungen innerhalb einer NPS-Studie wie folgt zu betrachten:<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nutzung des NPS in einer B2B-Umgebung \u2013 AMR<\/title>\n<meta name=\"description\" content=\"M\u00f6chten Sie Ihre Zielgruppe kennenlernen? Der Net Promoter Score (NPS) gibt Aufschluss \u00fcber die Loyalit\u00e4t Ihrer Kunden. Sind sie Promoter oder Kritiker? 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