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In today’s super-connected world, international market research has been increasing in volume and scale for years, and is now more important to businesses than ever before. As millions of people go online, we have witnessed huge growth in the use of the web , technology platforms and the explosion […]

Using the NPS in a B2B environment

Over 60% of Fortune 1000 companies are using the Net Promoter Score, the number of NPS studies we conduct has grown rapidly.
It’s worth looking at the different groupings within an NPS study; as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer […]

Healthy Eating Research

As health, lifestyle and food are all hot topics today, it is important tounderstand people’s opinion and practical knowledge of these topics. GLOBAL wanted to create significant value for clients, enabling them to gain a better understanding of a lifestyle focusing on healthy eating. Here, we present a simple, clear […]