Jacqueline Baus joins AMR as Chief Operating Officer

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Düsseldorf, 01.02.2025

AMR Advanced Market Research is strengthening its team with the appointment of Jacqueline Baus as Chief Operating Officer. With over 15 years of experience in market and social research, she will manage AMR’s fieldwork operations. Her responsibilities include overseeing the CATI call centre in Düsseldorf and its global interviewer network, ensuring efficient processes and high-quality data collection.

Jacqueline began her career in market research early, working as a freelance interviewer before completing her apprenticeship as a specialist in market and social research at ›pharma-insight‹. Over the years, she has gained extensive expertise in both qualitative and quantitative research, working as a research manager before shifting her focus to field management. 

Most recently, Jacqueline Baus was responsible for overseeing field operations, project coordination, and database management at ›M3 Global Research‹ following the acquisition of ›pharma-insight‹. In 2023, she also obtained her AEVO certification, qualifying her to train future market research professionals.

»Market research has been a part of my professional life from the very beginning. I am excited to join AMR, where I can apply my expertise in field operations and interviewer training while also exploring new areas of research. My goal is to build strong processes, foster collaboration, and ensure the highest standards in data collection.«

Jacqueline Baus (COO of AMR)

»Jacqueline Baus brings a deep understanding of both operational management and the practical aspects of fieldwork. With her experience and structured approach, she is a perfect fit for AMR and will play a key role in further developing our field operations.«

Herbert Höckel (Managing Director of AMR)


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About AMR Advanced Market Research

AMR has been analyzing markets and society since 1981, specializing in telephone surveys (CATI) for B2C and B2B target groups. With its own CATI call center and a global network of 600 interviewers, AMR conducts studies in 106 countries and over 30 languages.

AMR Advanced Market Research GmbH
Poststrasse 7, 40213 Düsseldorf
amr-research.com

+49 211 86 58 70

Contact for queries:
Marco Kessler, Press Relations

+49 221 66 95 85 19