Herbert Höckel

AMR's Managing Director: Herbert Hoeckel

Herbert Höckel’s career began at AMR: From 1994 to the end of 2003, he worked as a Research Director in our team. In 2004, he founded mo’web research, an institute for digital market research. Since then, he has written a book on Customer Centricity Mindset, is a coach for marketing and market research topics and a speaker at market research expos. Herbert Höckel has been working for AMR again since mid-2021: As Managing Director, he is responsible for the management of the company.