About AMR
New questions are your starting point when you want to achieve more, or when you want to cross national boundaries. Just ask us. AMR has an international team of researchers who will network you with countries on all continents. No roundabout routes, no language barriers, no outsourcing of data collection – the main source of valid market research.
Expertise in B2B surveys
Through extensive experience we have built a worldwide database of high net worth individuals and business professionals in various industries, such as IT-Management, Financial Services, just to name a few. Our B2B panels consist of validated and qualified decision makers at various levels and positions. They are recruited from numerous past studies and credible sample sources and all have been verified by phone. This guarantees a high-quality in sampling of B2B target groups.
Global reach
With global, native coverage of over 30 languages across diverse time zones and with 44 years of experience, we provide the highest quality of data collection and analysis from A to Z, without compromise.
Our central European location in Düsseldorf is advantageous, allowing us to reach respondents across global time zones: during the day to Europe and Africa, in the evening to the USA/South America and overnight to reach markets in Asia and Australia.
Research services
Our staff is completely up to date on all statistical procedures and data collection methodologies. We provide individualized service according to your specific research needs and goals. AMR also offers statistical analysis and reporting, tabulations, infographics, recruitment services and more…
Our Interviewers
With a selected, thoroughly trained field team of native speaking executive interviewers, AMR offers added value when it comes to the scalability of multi-country-studies, shorter survey periods and substantial cost savings.
AMR also has a growing team of external interviewers, connected to our survey-platform and working from remote locations all over the world.
Specially trained interviewers conducting surveys for B2B and B2C audiences are selected to work on diverse research projects that match the specific requirements of each project, in compliance with GDPR and Esomar standards.
Milestones
2023
Appointment of Herbert Höckel as Managing Director
2022
Cooperation with moweb research to offer mixed mode studies
2021
Establishment of a global network of telephone interviewers
2014
Expansion into social media and web recruiting
2008
Relocation to new facility with a larger interviewing center
1997
CATI expansion including markets in Asia, EMEA and Latin America
1992
AMR CATI expansion in Europe, North America and Australia
1987
Introduction of CATI
1981
AMR founded by Ulrich Buchholz (managing shareholder of ›forsa Gesellschaft für Sozialforschung und statistische Analysen‹) for the German market
MEET OUR TEAM
Ulrich Buchholz
Herbert Höckel
Sumesh Viswanathan
Alessandra Menghini-Buchholz
Nouran Hassan
Johanna Krumbach
Michael Niedan
Brett Gathje
Thomas Raschen
Gabriel de Mirandola
Reinhold Barchet
Zsolt Takács
Simon Chadwick
