Experts for Global Market Research and
Data Collection via Telephone

AMR Advanced Market Research

New questions are your starting point when you want to achieve more, or when you want to cross national boundaries. Just ask us. AMR has an international team of researchers who will network you with countries on all continents. No roundabout routes, no language barriers, no outsourcing of data collection – the main source of valid market research.

Team
Interviewers
Milestones
Services

Meet our team

Ulrich Buchholz

After studying Social Sciences and Social Philosophy at the ›Ruhr-University Bochum‹, Ulrich Buchholz worked as a research assistant at the Faculty of Social Sciences at the ›University of Bielefeld‹ and at the ›Sorbonne University‹ in Paris as assistant to the Chair of Politics and Social Philosophy. After the foundation of AMR in 1981, he was temporarily and simultaneously managing partner of ›Forsa, Gesellschaft für Sozialforschung‹. Since then, Ulrich Buchholz has built up AMR over decades into a renowned international social, political and market research company.

Managing Director & Shareholder

Alessandra Menghini-Buchholz

Alessandra Menghini-Buchholz joined AMR more than 20 years ago after studying social sciences at the ›Heinrich Heine University‹ in Düsseldorf. Today she is responsible for international clients and consulting companies.

Research Director

Daniel Acordagoitia Sánchez

Daniel Acordagoitia has extensive experience in strategic market research at an international level. As Business Development Manager at ›Mintel‹ and Sales Manager EMEA at ›Datassential‹, he helped FMCG and Professional Services companies turn market and consumer insights into informed business decisions.

Senior Sales Manager

Michael Niedan

Michael Niedan manages finance, accounting and human resources. Michael Niedan brings with him extensive knowledge of financial processes, which he acquired through his commercial studies at the ›Chamber of Industry and Commerce‹ in Düsseldorf and his studies at the ›German Employees Academy‹ in Düsseldorf, as well as during his work in the commercial sector as commercial manager at ›Eickhoff‹, Düsseldorf and ›Herbert Stock‹, Düsseldorf.

Chief Financial Officer (CFO)

Brett Gathje

Brett Gathje has extensive management experience in various industries, including team leader at ›Kwik Trip (USA)‹, supervisor at the ›Mayo Clinic‹ (USA) and SEO developer at ›Trivago‹ (Germany).

Account Manager EMEA

Nouran Hassan

Nouran Hassan holds an MBA in International Business in Emerging Markets from ›TUBAF‹, Germany, and a Master in Development Economics and International Project Management from ›UPEC‹, France. She consulted SMEs in the MENA region and completed an internship at the ›Centre for European Policy Studies (CEPS)‹ in Belgium.

Account Manager DACH & MENA

Johanna Krumbach

While studying Social Sciences at the ›University of Cologne‹, Johanna Krumbach founded the company ›UNIQSCI‹, which conducted research for start-ups and NGOs. During her subsequent Master’s degree in Survey Methodology at the ›University of Duisburg‹, she started as a field coordinator at ›UADS‹, a market and social research institute with a focus on university population surveys, where she most recently worked as a project manager.

Account Manager DACH

Gabriel de Mirandola

Gabriel de Mirandola studied International Relations at ›Centro Universitário Fundação Santo André‹ and joined AMR in 2017 as an interviewer. He quickly developed into a team leader on international projects in B2C and B2B and became our Field Management Assistant in 2023. In October 2023, Gabriel was promoted to Global Operations Manager.

Account Manager LATAM

Titus Köhler

Titus Köhler is experienced in interviewing and recruitment, with previous roles at Phaydon Research + Consulting, Mediascore, and IHR Teststudio. At AMR, he is responsible for the onboarding and training of new interviewers. He also assembles and assigns teams for survey projects, ensuring the right staffing for each assignment.

Field Manager

Nadine Yahya

Nadine Yahya holds a Master’s degree in Entrepreneurship from ›Heilbronn University‹ and a Bachelor’s degree in Business and Language from ›Friedrich Schiller University Jena‹. During her studies, she was awarded a scholarship for four years by the ›Hanns Seidel Foundation‹. Before joining AMR, Nadine gained international experience in Germany, Portugal, Qatar and the United Arab Emirates. At AMR, she supports international market and social research projects as a Junior Field Manager.

Junior Field Manager

Thomas Raschen

During his studies in physics at the ›Heinrich-Heine University‹ in Düsseldorf, Thomas Raschen gained international experience at the ›Indian Technical Trade Consultancy / Engineering Export Promotion Council (EEPC India)‹ at the European headquarters in Düsseldorf.

Field Supervisor

Qamile Qira

Qamile Qira holds a Bachelor’s and Master’s degree in English Teaching from the ›University of Foreign Languages‹ in Tirana, Albania. She began her career in market research as an interviewer in 2023 and joined the operations team in April 2025.

Operations Supervisor

Shashikala Premarathne

Shashikala Premarathne holds a Bachelor’s degree in Business Statistics from the ›University of Sri Jayewardenepura‹ in Sri Lanka, and a Master’s in Business Intelligence and Process Management from the ›Berlin School of Economics and Law‹ (HWR Berlin) in Germany. Her academic focus includes Mathematics, Statistical Modeling and Researching, Big Data Analytics, Data Science, Natural Language Processing (NLP), and Business Process Management. With her international experience and a strong foundation in business informatics, she approaches digital transformation and process optimization with a data-driven, analytical mindset.

Data Scientist

Zsolt Takács

Zsolt Takács studied Business Information Technology at ›University of Debrecen‹. In 2014 he joined ›DataExpert‹ where he became Head of Department and Senior DP Expert. Since 2023, Zsolt has been programming our surveys.

Survey Programmer

Reinhold Barchet

For many years Reinhold Barchet was working for ›McKinsey&Company‹ as Senior Expert in Marketing and market research. Currently he is working as a freelance consultant on several selected projects with focus on strategy consulting.

Strategic Advisor

Simon Chadwick

Simon Chadwick is managing partner of ›Cambiar Consulting‹ and editor-in-chief of Esomar’s online magazine ›Research World‹. Previously, Simon Chadwick was CEO of numerous market research companies in Italy, the UK and the USA and was founding Chairman of the ›Insights Association‹.

Strategic Consultant

Linus Knappe

Linus Ben Knappe has lectured on magazine publishing, web design, photography, and new media at ›Peter Behrens School of Arts‹ and ›Alanus University of Arts and Social Sciences‹. He founded the online music magazine ›Trommel & Bass‹ and the printed university magazine ›FETZ‹. In 2024, he published a book on the poster history of ›University of Applied Sciences Düsseldorf‹ and established the design studio ›klotz‹.

Chief Marketing Officer (CMO)

Your voice in every survey: AMR’s 600+ interviewers

Tamara

from	Hamburg, DE
calling in	German
since	2019

Rubén

from	Madrid, ES
calling in	Spanish
since	2023

Nicole

from	Portland, USA
calling in	English
since	2024

Adrian

from	Warsaw, PL
calling in	Polish
since	2022

Yewande

from	Lagos, NG
calling in	English
since	2024

Antoine

from	Nantes, FR
calling in	French
since	2020

Lara

from	Ljubljana, SI
calling in	Slovene
since	2024

Éver

from	San Lorenzo, PY
calling in	Spanish
since	2018

Kathrin

from	Hannover, DE
calling in	German
since	2011

Joseph

from	Accra, GH
calling in	English
since	2020

Maria

from	London, GB
calling in	English
since	2019

Tsubasa

from	Osaka, JP
calling in	Japanese
since	2022

Blanca

from	Mérida, MX
calling in	Spanish
since	2019

AMR’s local interviewers are in the right time zone for the specific respondent and share the respondent’s cultural background: their feeling for their local target group elevates your survey’s response rates.

Our native-speaking supervisor interviewers thoroughly brief their interviewer teams and monitor data collection. Every interview in your study is conducted in compliance with GDPR, ISO, and ESOMAR standards.

Native-level speakers of 30+ languages
Supervisor interviewers monitor local teams
Interviewer training aligned with ESOMAR standards
Quality control of each interview

Milestones

2026

Return of Ulrich Buchholz to the operational management

2023

Appointment of Herbert Höckel as Managing Director

2022

Establishment of mixed mode research capabilities

2021

Formation of a global network of telephone interviewers

2014

Expansion into social media and web recruiting

2008

Relocation to new facility with a larger interviewing center

1997

CATI expansion including markets in Asia, EMEA and Latin America

1992

AMR CATI expansion in Europe, North America and Australia

1987

Introduction of CATI

1981

AMR founded by Ulrich Buchholz (managing shareholder of ›forsa Gesellschaft für Sozialforschung und statistische Analysen‹) for the German market

Our Partners

Research services

Our staff is completely up to date on all statistical procedures and data collection methodologies. We provide individualized service according to your specific research needs and goals. AMR also offers statistical analysis and reporting, tabulations, infographics, recruitment services and more…

Telephone Surveys

Tailor-made market research for your project

Expertise in B2B surveys

Through extensive experience we have built a worldwide database of high net worth individuals and business professionals in various industries, such as IT-Management, Financial Services, just to name a few. Our B2B panels consist of validated and qualified decision makers at various levels and positions. They are recruited from numerous past studies and credible sample sources and all have been verified by phone. This guarantees a high-quality in sampling of B2B target groups.

Global reach

With global, native coverage of over 30 languages across diverse time zones and with 45 years of experience, we provide the highest quality of data collection and analysis from A to Z, without compromise.
Our central European location in Düsseldorf is advantageous, allowing us to reach respondents across global time zones: during the day to Europe and Africa, in the evening to the USA/South America and overnight to reach markets in Asia and Australia.

Make the right decisions in the maze of data with targeted market research via CATI

Experts for Global Market Research and Data Collection via Telephone

AMR Advanced Market Research

Meet our team

Ulrich Buchholz

Alessandra Menghini-Buchholz

Daniel Acordagoitia Sánchez

Michael Niedan

Brett Gathje

Nouran Hassan

Johanna Krumbach

Gabriel de Mirandola

Titus Köhler

Nadine Yahya

Thomas Raschen

Qamile Qira

Shashikala Premarathne

Zsolt Takács

Reinhold Barchet

Simon Chadwick

Linus Knappe

Your voice in every survey: AMR’s 600+ interviewers

Tamara

Rubén

Nicole

Adrian

Yewande

Antoine

Lara

Éver

Kathrin

Joseph

Maria

Tsubasa

Blanca

Milestones

Our Partners

Research services

Expertise in B2B surveys

Global reach

Request for Quotation

Experts for Global Market Research and
Data Collection via Telephone