Experts for global market research and data collection via telephone

About AMR

New questions are your starting point when you want to achieve more, or when you want to cross national boundaries. Just ask us. AMR has an international team of researchers who will network you with countries on all continents. No roundabout routes, no language barriers, no outsourcing of data collection – the main source of valid market research.

Make the right decisions in the maze of data with targeted market research via CATI

Expertise in B2B surveys

Through extensive experience we have built a worldwide database of high net worth individuals and business professionals in various industries, such as IT-Management, Financial Services, just to name a few. Our B2B panels consist of validated and qualified decision makers at various levels and positions. They are recruited from numerous past studies and credible sample sources and all have been verified by phone. This guarantees a high-quality in sampling of B2B target groups.

Expertise in data collection surveys

Global reach

With global, native coverage of over 30 languages across diverse time zones and with 43 years of experience, we provide the highest quality of data collection and analysis from A to Z, without compromise.
Our central European location in Düsseldorf is advantageous, allowing us to reach respondents across global time zones: during the day to Europe and Africa, in the evening to the USA/South America and overnight to reach markets in Asia and Australia.

Global reach through native-speaking interviewers in over 30 languages and in different time zones

Research services

Our staff is completely up to date on all statistical procedures and data collection methodologies. We provide individualized service according to your specific research needs and goals. AMR also offers statistical analysis and reporting, tabulations, infographics, recruitment services and more…

Tailor-made market research for your project

Our Interviewers

AMR's CATI-Center located in Duesseldorf, Germany.

With a selected, thoroughly trained field team of native speaking executive interviewers, AMR offers added value when it comes to the scalability of multi-country-studies, shorter survey periods and substantial cost savings.

AMR also has a growing team of external interviewers, connected to our survey-platform and working from remote locations all over the world.

Specially trained interviewers conducting surveys for B2B and B2C audiences are selected to work on diverse research projects that match the specific requirements of each project, in compliance with GDPR and Esomar standards.

Milestones

2023

Appointment of Herbert Höckel as Managing Director

2022

Cooperation with moweb research to offer mixed mode studies

2021

Establishment of a global network of telephone interviewers

2014

Expansion into social media and web recruiting

2008

Relocation to new facility with a larger interviewing center

1997

CATI expansion including markets in Asia, EMEA and Latin America

1992

AMR CATI expansion in Europe, North America and Australia

1987

Introduction of CATI

1981

AMR founded by Ulrich Buchholz (managing shareholder of ›forsa Gesellschaft für Sozialforschung und statistische Analysen‹) for the German market 

MEET OUR TEAM

Ulrich Buchholz

Ulrich Buchholz

After studying Social Sciences and Social Philosophy at the ›Ruhr-University Bochum‹, Ulrich Buchholz worked as a research assistant at the Faculty of Social Sciences at the ›University of Bielefeld‹ and at the ›Sorbonne University‹ in Paris as assistant to the Chair of Politics and Social Philosophy. After the foundation of AMR in 1981, he was temporarily and simultaneously managing partner of ›Forsa, Gesellschaft für Sozialforschung‹. Since then, Ulrich Buchholz has built up AMR over decades into a renowned international social, political and market research company.

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Owner & Founder

Herbert Höckel

Herbert Höckel

Herbert Höckel’s career began at AMR: From 1994 to the end of 2003, he worked as a Research Director in our team. In 2004, he founded mo’web research, an institute for digital market research. Since then, he has written a book on Customer Centricity Mindset, is a coach for marketing and market research topics and a speaker at market research expos. Herbert Höckel has been working for AMR again since mid-2021: As Managing Director, he is responsible for the management of the company.

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Managing Director

Sumesh Viswanathan

Sumesh Viswanathan

Sumesh Viswanathan brings in-depth industry knowledge in global market research from his positions as Senior Account Manager at ›KANTAR‹ in Hong Kong and as Business Development Director at ›GDCC‹ in the Netherlands.

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Business Development Director

Alessandra Menghini-Buchholz

Alessandra Menghini-Buchholz

Alessandra Menghini-Buchholz joined AMR more than 20 years ago after studying social sciences at the ›Heinrich Heine University‹ in Düsseldorf. Today she is responsible for international clients and consulting companies.

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Key Account Manager EMEA

Nouran Hassan

Nouran Hassan

Nouran Hassan holds an MBA in International Business in Emerging Markets from ›TUBAF‹, Germany, and a Master in Development Economics and International Project Management from ›UPEC‹, France. She consulted SMEs in the MENA region and completed an internship at the ›Centre for European Policy Studies (CEPS)‹ in Belgium.

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International Project Manager

Johanna Krumbach

Johanna Krumbach

While studying Social Sciences at the ›University of Cologne‹, Johanna Krumbach founded the company ›UNIQSCI‹, which conducted research for start-ups and NGOs. During her subsequent Master’s degree in Survey Methodology at the ›University of Duisburg‹, she started as a field coordinator at ›UADS‹, a market and social research institute with a focus on university population surveys, where she most recently worked as a project manager.

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Project Manager DACH

Rita Wybrands

Rita Wybrands

After completing her studies in business administration and marketing at the ›University of Münster‹, Rita Wybrands started in a leading position in operational market research at ›Aral AG‹ (now ›BP‹) before joining AMR.

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Senior Research Analyst

Michael Niedan

Michael Niedan

Michael Niedan manages finance, accounting and human resources. Michael Niedan brings with him extensive knowledge of financial processes, which he acquired through his commercial studies at the ›Chamber of Industry and Commerce‹ in Düsseldorf and his studies at the ›German Employees Academy‹ in Düsseldorf, as well as during his work in the commercial sector as commercial manager at ›Eickhoff‹, Düsseldorf and ›Herbert Stock‹, Düsseldorf.

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CFO

Brett Gathje

Brett Gathje

Brett Gathje has extensive management experience in various industries, including team leader at ›Kwik Trip (USA)‹, supervisor at the ›Mayo Clinic‹ (USA) and SEO developer at ›Trivago‹ (Germany).

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Key Account Manager EMEA

Thomas Raschen

Thomas Raschen

During his studies in physics at the ›Heinrich-Heine University‹ in Düsseldorf, Thomas Raschen gained international experience at the ›Indian Technical Trade Consultancy / Engineering Export Promotion Council (EEPC India)‹ at the European headquarters in Düsseldorf.

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Field Supervisor

Titus Köhler

Titus Köhler

Titus Köhler joined AMR as Supervisor at the beginning of 2022. He has many years of experience as an interviewer and recruiter at ›Phaydon research + consulting‹, ›Mediascore‹ and the ›IHR Teststudio‹.

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Field-Director

Gabriel de Mirandola

Gabriel de Mirandola

Gabriel de Mirandola studied International Relations at ›Centro Universitário Fundação Santo André‹ and joined AMR in 2017 as an interviewer. He quickly developed into a team leader on international projects in B2C and B2B and became our Field Management Assistant in 2023. In October 2023, Gabriel was promoted to Global Operations Manager.

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Global Operations Manager

Reinhold Barchet

Reinhold Barchet

For many years Reinhold Barchet was working for ›McKinsey&Company‹ as Senior Expert in Marketing and market research. Currently he is working as a freelance consultant on several selected projects with focus on strategy consulting.

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Strategic Advisor

Zsolt Takács

Zsolt Takács

Zsolt Takács studied Business Information Technology at ›University of Debrecen‹. In 2014 he joined ›DataExpert‹ where he became Head of Department and Senior DP Expert. Since 2023, Zsolt has been programming our surveys.

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Survey Programmer

Simon Chadwick

Simon Chadwick

Simon Chadwick is managing partner of ›Cambiar Consulting‹ and editor-in-chief of Esomar’s online magazine ›Research World‹. Previously, Simon Chadwick was CEO of numerous market research companies in Italy, the UK and the USA and was founding Chairman of the ›Insights Association‹.

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Strategic Consultant of AMR

Linus Knappe

Linus Knappe

Linus Ben Knappe is student co-lecturer of the magazine ›FETZ‹ of the ›University of Applied Sciences Düsseldorf‹ and teacher for New Media at ›Alanus University of Arts and Social Sciences‹.

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Chief Marketing Officer

WE WOULD LOVE TO TALK ABOUT YOUR NEXT PROJECT

Finding the needle in the haystack through targeted market research

What we do

Generating knowledge through market research

Knowledge

News related to the market research industry and our CATI company

News