Experts for Global Market Research and
Data Collection via Telephone

AMR Advanced Market Research

New questions are your starting point when you want to achieve more, or when you want to cross national boundaries. Just ask us. AMR has an international team of researchers who will network you with countries on all continents. No roundabout routes, no language barriers, no outsourcing of data collection – the main source of valid market research.

Meet our team

Ulrich Buchholz

Ulrich Buchholz

Owner & Founder

Herbert Höckel

Herbert Höckel

Managing Director

Sumesh Viswanathan

Sumesh Viswanathan

Business Development Director

Daniel Acordagoitia Sánchez

Daniel Acordagoitia Sánchez

Senior Sales Manager

Alessandra Menghini-Buchholz

Alessandra Menghini-Buchholz

Research Director

Nouran Hassan

Nouran Hassan

Senior Research Manager

Johanna Krumbach

Johanna Krumbach

Key Account Manager DACH

Michael Niedan

Michael Niedan

CFO

Brett Gathje

Brett Gathje

Key Account Manager EMEA

Thomas Raschen

Thomas Raschen

Field Supervisor

Gabriel de Mirandola

Gabriel de Mirandola

Chief Operating Officer

Reinhold Barchet

Reinhold Barchet

Strategic Advisor

Zsolt Takács

Zsolt Takács

Survey Programmer

Shashikala Premarathne

Shashikala Premarathne

Data Scientist

Qamile Shabani

Qamile Shabani

Operations Supervisor

Simon Chadwick

Simon Chadwick

Strategic Consultant of AMR

Linus Knappe

Linus Knappe

Chief Marketing Officer

Meet some of AMR’s 600+ interviewers

Maria, interviewer at AMR, calling in English, based in London.

Maria

fromLondon, GB
calling inEnglish
since2019
Kathrin, interviewer at AMR, calling in German, based in Hannover.

Kathrin

fromHannover, DE
calling inGerman
since2011
Adrian, interviewer at AMR, calling in Polish, based in Warsaw.

Adrian

fromWarsaw, PL
calling inPolish
since2022
Yewande, interviewer at AMR, calling in English, based in Lagos.

Yewande

fromLagos, NG
calling inEnglish
since2024
Éver, interviewer at AMR, calling in Spanish, based in San Lorenzo.

Éver

fromSan Lorenzo, PY
calling inSpanish
since2018
Antoine, interviewer at AMR, calling in French, based in Nantes.

Antoine

fromNantes, FR
calling inFrench
since2020
Blanca, interviewer at AMR, calling in Spanish, based in Mérida.

Blanca

fromMérida, MX
calling inSpanish
since2019
Tsubasa, interviewer at AMR, calling in Japanese, based in Osaka.

Tsubasa

fromOsaka, JP
calling inJapanese
since2022

With a selected, thoroughly trained field team of native speaking executive interviewers, AMR offers added value when it comes to the scalability of multi-country-studies, shorter survey periods and substantial cost savings.

AMR also has a growing team of external interviewers, connected to our survey-platform and working from remote locations all over the world.

Specially trained interviewers conducting surveys for B2B and B2C audiences are selected to work on diverse research projects that match the specific requirements of each project, in compliance with GDPR and Esomar standards.

Milestones

2023

Appointment of Herbert Höckel as Managing Director

2022

Cooperation with moweb research to offer mixed mode studies

2021

Establishment of a global network of telephone interviewers

2014

Expansion into social media and web recruiting

2008

Relocation to new facility with a larger interviewing center

1997

CATI expansion including markets in Asia, EMEA and Latin America

1992

AMR CATI expansion in Europe, North America and Australia

1987

Introduction of CATI

1981

AMR founded by Ulrich Buchholz (managing shareholder of ›forsa Gesellschaft für Sozialforschung und statistische Analysen‹) for the German market 

Our Partners

McKinsey & Company
cambiar
Wirtschaftsrat der CDU Deutschland
Dynata Logo
Forsta Logo
Sytel Logo
Savanta Logo
Keen as Mustard Marketing Logo
moweb research logo

Research services

Our staff is completely up to date on all statistical procedures and data collection methodologies. We provide individualized service according to your specific research needs and goals. AMR also offers statistical analysis and reporting, tabulations, infographics, recruitment services and more…

Tailor-made market research for your project

Expertise in B2B surveys

Through extensive experience we have built a worldwide database of high net worth individuals and business professionals in various industries, such as IT-Management, Financial Services, just to name a few. Our B2B panels consist of validated and qualified decision makers at various levels and positions. They are recruited from numerous past studies and credible sample sources and all have been verified by phone. This guarantees a high-quality in sampling of B2B target groups.

Expertise in B2B Surveys

Global reach

With global, native coverage of over 30 languages across diverse time zones and with 45 years of experience, we provide the highest quality of data collection and analysis from A to Z, without compromise.
Our central European location in Düsseldorf is advantageous, allowing us to reach respondents across global time zones: during the day to Europe and Africa, in the evening to the USA/South America and overnight to reach markets in Asia and Australia.

Make the right decisions in the maze of data with targeted market research via CATI


    Just ask. We answer.

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