CATI: Reliable data collection for your market research.

Telephone interviewer wearing a headset at AMR's CATI-Center

We know CATI: We’ve been doing Computer Assisted Telephone Interviewing since 43 years! Particularly for B2B studies or consumer research in developing areas, CATI leads to high response rates and representativeness.

Our CATI-Team consists of native speakers from around the globe. Together we conduct surveys for NGOs, companies and market research institutes in 106 countries.

Advanced Market Research from Düsseldorf, Germany.
Just ask, we answer.

fast. reliable. global.

Our Expertise in CATI

600 CATI interviewers

600+ Interviewers

More than 600 professionally trained interviewers conduct our surveys in over 30 languages.

100% valid data

100% valid data

Readable, matched to your data map, and 100% validated data. No compromises on data quality.

CATI in over 70 countries

data collection in 106 countries

We collect data worldwide and across timezones.

fast and reliable CATI

fast and reliable

We always meet the clients objectives and stay inside the timeframe.

professional CATI-Team


Our CATI-Team consists of native speakers for 30 languages.

CATI since 1981

43 years of experience

Since 1981 we are gathering data in global markets.


52 CATI-Stations

Our CATI-Center in Düsseldorf is equipped with 52 CATI-Stations.

independent CATI surveys


Owner-managed and independent.

ISO-certified CATI


We are certified according to ISO 9001:2015 and ISO 20252:2019.


always available

Your project continues regardless of the respondence timezone.

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What our clients say


We have been working with AMR for 5 years on a large and challenging 9 country CATI research among a very narrow and hard to reach B2B population. AMR has consistently proven to be a reliable and open partner.

Mathieu Capilla, Business Unit Manager, TNS Sofres (France)
CATI-Partner scandinfo

We have always had a very good cooperation with AMR and we have been able to trust in them to deliver the high quality research that our clients demand.

Scandinfo, Götebor (Sweden)
CATI-Partner ar

Not only is AMR proactive in project scheduling, sample issues and data collection concerns, but they also provide an invaluable resource in identifying possible cultural nuance issues.

Ron Weidemann, Client Service Manager, Answers Research California (USA)

We reply within 1 working day.

CATI Projects

Traders – difficult to reach audience
A US-based financial media firm wanted to target professionals trading large volumes of block shares using EFTs. Time is literally money for these folks, but AMR used CATI to both find and engage these decision-makers.

Doctors – long CATI interviews
Medical research requiring careful recruitment of doctors, in 6 countries over 4 years, who treated hereditary angioedema. AMR conducted 60 minute IDIs with results informing a global initiative to combat the disease.

Our Partners

McKinsey & Company
Wirtschaftsrat der CDU Deutschland
Dynata Logo
Forsta Logo
Sytel Logo
Savanta Logo
Keen as Mustard Marketing Logo
moweb research logo

Our CATI-headquarter
in Düsseldorf, Germany

Our CATI-Center in Düsseldorf is equipped with 52 CATI-Stations on which over 600 interviewers conduct researches. Our international team speaks more than 30 languages natively and reaches target groups across 106 countries.

We reply within 1 working day.


Certification & Memberships

ISO 9001:2015 logo
ISO 20252:2019 logo
ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. logo
BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. logo
Wirtschaftsrat Deutschland logo
MRS Market Research Society logo
Ephmra logo
The Research Society logo
AMA American Marketing Association logo
Marketing Profs logo
Dekra Logo
Insights association logo
IHK Duesseldorf logo
GSU Gemeinschaft sozial engagierter Unternehmen
ADM Sustainability Codex

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What is CATI?

CATI stands for Computer Assisted Telephone Interviewing. It is a method for conducting surveys. Calling and data processing is automated by a special software.

Questionnaires can be programmed in the CATI program. The CATI program calls the respondents, takes care of routing through the questionnaires, ensures compliance with the survey logic and stores the data. During an interview, the interviewer reads questions from the computer and enters the respondent’s answers into the computer. CATI has replaced traditional telephone interviews and is well suited for international studies.

When to use CATI?

Computer Assisted Telephone Interviewing is the current standard for telephone surveys. If you want to commission an international study in a relatively short time, where the personal interview ensures appreciation and quality, CATI is the right method.

In addition, CATI is ideal for target groups that are difficult to reach. Even in global studies, CATI retains the personal touch. Often, CATI interviews have a higher level of quality. Particularly with B2B target groups or difficult interview topics, personal attention from an interviewer can be crucial.

What are the pros and cons of CATI?

The biggest advantage of CATI is the interviewer: not only can he or she get respondents to participate in the interview much better than an online form, but the interview itself is of higher quality: the interviewer can ask follow-up questions, identify inconsistencies directly, make sure respondents understand the question, and give concise, clear as well as detailed answers.

On the downside, CATI can be more expensive than online surveys and take longer to prepare: Interviewers need to be trained and briefed – and for some languages, interviewers sometimes need to be recruited first.

Thanks to call technology, CATI can be deployed quickly around the world while retaining the personal touch: the face-to-face interview makes interviewees feel valued, the interviewer can convince interviewees to take part in an interview, and ensure the quality of responses during the interview.

    Just ask. We answer.

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