The telephone as a market research tool? Well established for decades as a reliable and fast instrument for high quality surveys. And the Internet? Just a few years after it became an everyday tool for consumers in the early 2000s, it complemented traditional survey standards – for tech-savvy audiences who were either reluctant or difficult to reach by phone, and who wanted to control the moment in time to take part in the survey and in which pace to complete it.
Read More “Mixed Mode Research –The best of two worlds”