On 20 June 2022, Ulrich Buchholz (founder of AMR – Advanced Market Research) and Herbert Höckel (managing director of AMR) gave an interview to the industry portal marktforschung.de. The occasion was the handover of the management last year.Read More “Marktforschung.de interviews Ulrich Buchholz and Herbert Höckel”
Düsseldorf, 23.03.2022 – Herbert Höckel, Managing Partner of moweb research, is taking over the management of AMR Advanced Market Research, also based in Düsseldorf. The previous AMR founder and managing director, Ulrich Buchholz, is retiring from the operative business and will remain with his company in the function of shareholder and advisory board.Read More “Change of leadership at AMR Advanced Market Research: moweb owner Herbert Höckel takes over further Management”
In today’s super-connected world, international market research has been increasing in volume and scale for years, and is now more important to businesses than ever before. As millions of people go online, we have witnessed huge growth in the use of the web, technology platforms and the explosion of big data. Brands that were once local now work in multiple markets and target consumers from Bogota to Brunswick.Read More “Call Me…”
Over 60% of Fortune 1000 companies are using the Net Promoter Score, the number of NPS studies we conduct has grown rapidly.
It’s worth looking at the different groupings within an NPS study; as follows:Read More “Using the NPS in a B2B environment”
As health, lifestyle and food are all hot topics today, it is important tounderstand people’s opinion and practical knowledge of these topics. GLOBAL wanted to create significant value for clients, enabling them to gain a better understanding of a lifestyle focusing on healthy eating. Here, we present a simple, clear and (we believe) remarkable cross-country comparison, showing the key results of the research from nine markets on the topic of healthy eating.Read More “Healthy Eating Research”