AMR and moweb present Mixed Mode at succeet23 in Wiesbaden

AMR and moweb together at Succeet23 trade fair in Wiesbaden
Wiesbaden, 17.10.2023

AMR Advanced Market Research and moweb research will once again be joining forces with a shared booth at succeet. The market research industry’s leading international trade fair for insights, data and analytics will be taking place for the first time in Wiesbaden from 25th to 26th of October 2023. At booth 100 in the RheinMain CongressCentre, the two companies will present their joint mixed mode research approach, which combines telephone and online research.

succeet23: 25th–26th October 2023 in the North Hall of the RMCC

With more than 110 exhibitors and over 120 live presentations, succeet23 offers the opportunity to connect with international trade visitors.

Date25th–26th of October 2023
AddressFriedrich-Ebert-Allee 1, 65185 Wiesbaden
LocationNorth Hall of the RheinMain CongressCenter
Our boothBooth 100

Our programme at succeet23

Joint booth of AMR and moweb

At booth 100, AMR and moweb will present their joint mixed mode research approach: By combining telephone and online methods, methodological weaknesses are minimised, and data quality is improved. If you would like to learn more about the mixed mode approach, you are welcome to visit us on site.

Talk by Dr. Satish Thalla and Brett Gathje: It’s in the mix

On the 25th of October 2023 at 01:45 p.m. in Studio 1.4 A, our employees Dr. Satish Thalla and Brett Gathje will give an introduction to tailor-made data collection via mixed mode: teaching the basics of mixed mode concepts, procedures, use cases and best practices.

AMR and moweb in the final of the succeet award 2023

There will be a pitch event on the 25th for the Succeet award, which seeks to discover the top solutions for issues in three categories. AMR and Moweb reached the finals in different categories. AMR is participating in task 1 while moweb is participating in task 2.

Task 1: a representative market research study in the small town of Soest. Task 2: recruitment of Gen-Z for market research studies.

Between 04:45–05:45 p.m., AMR will present a concept in a 10-minute talk, during which questions are encouraged. The audience will determine the winners live via mobile voting. There will be one winner for each briefing, so there will be two winners at this year’s succeet award.

Get your free tickets now

Tickets for market research fair succeet23 in Wiesbaden from AMR and moweb

Join the industry’s leading trade fair of the year. Claim your free tickets by using our code at checkout: »SUC23-AMR«

We are looking forward to seeing you at the fair.