AMR Advanced Market Research and moweb research are taking the next step in their cooperation. On the website mixedmode.org, both institutes present their tailor-made approach by merging their CAWI and CATI competences. By combining telephone and web surveys, biases can be minimised and representativeness increased. Methodological weaknesses of one or the other type of survey can be compensated and in some cases even eliminated. And the greater freedom of choice for respondents enhances the survey experience.
The mix makes the difference: 2 experienced experts for tailored data collection
As two Düsseldorf-based institutes, AMR Advanced Market Research and moweb research already have much in common. Since Herbert Höckel – the founder of moweb research – became AMR’s managing director, the two companies have increasingly collaborated on joint studies.
AMR has been conducting telephone surveys since 1981 and is one of the most established market research companies in Europe. Moweb is a pioneer in online research, having recognised the importance of this medium for global data collection back in 2004. Now, through mixedmode.org, you can benefit from the combined knowledge of both expert teams.
moweb founder and AMR Managing Director Herbert Höckel:
»At mixedemode.org we provide independent advice on the benefits of mixing the research methodologies CATI and CAWI. Mixed mode offers new ways to improve the quality of surveys and the respondent experience. Thanks to our two teams of experts and their years of experience with both methods, your study will be configured to perfectly match your objectives. Give us a call or send us a message and we will be happy to discuss your project.«
Herbert Höckel, CEO of AMR and moweb