AMR Advanced Market Research has strengthened its commercial team with the appointment of Daniel Acordagoitia Sánchez as Senior Sales Manager. In this role, he will focus on expanding the institute’s international client base and developing long-term partnerships with research institutes and corporate clients.
Acordagoitia Sánchez brings several years of experience in the market research industry with a strong focus on consultative B2B sales and complex research solutions. Prior to joining AMR, he worked at Mintel, where he was responsible for business development in the Professional Services sector across the DACH region. In this role, he led go-to-market strategies, developed new business opportunities, and supported clients in aligning data-driven solutions to their strategic priorities.
He holds a Master of Science in Sales Management from FOM University of Applied Sciences for Economics and Management and a double Bachelor’s degree in International Management from ESB Business School Reutlingen and Universidad Pontificia Comillas in Madrid.
At AMR, his responsibilities include the development of new client relationships, the expansion of project contracts, and the strategic growth of the institute’s presence in both German-speaking and international markets.
»With Daniel Acordagoitia Sánchez, we are strengthening our sales team with an experienced market research professional who combines deep industry knowledge with a strong consultative sales approach. His international perspective and strategic mindset will help us further expand our client relationships and support the continued growth of AMR.«
Herbert Höckel (Managing Director at AMR)
»Companies that invest systematically in market research reduce risks, work more efficiently and secure sustainable competitive advantages. My focus at AMR is to expand long-term partnerships with research institutes and companies while ensuring that our clients receive reliable, high-quality data for their strategic decisions.«
Daniel Acordagoitia Sánchez (Senior Sales Manager at AMR)

About AMR Advanced Market Research
AMR has been conducting market research since 1981, specialising in telephone surveys (CATI) in both B2B and B2C. With an international network of interviewers, AMR conducts studies with consumers, managers and decision-makers in 30 languages and 106 countries.
AMR Advanced Market Research GmbH
Poststrasse 7, 40213 Düsseldorf
amr-research.com
+49 211 86 58 70
