On February 20, 2025, AMR Advanced Market Research and moweb research will play a central role in the dossier.PLUS event day on Hybrid Research Approaches from marktforschung.de. The day will feature a panel discussion and a webinar, both focusing on the future of hybrid survey designs and their growing importance in market and social research.
10.00 Panel Discussion: Is the Future of Research Hybrid?
Herbert Höckel, Managing Director of AMR and moweb, will discuss the increasing challenges in reaching representative samples alongside Dr. Yvonne Schroth from Forschungsgruppe Wahlen and Dr. Carina Cornesse from GESIS. The panel will explore how hybrid research designs can address these difficulties, while also examining the added complexity, extended field times, and higher costs associated with combining survey modes.
The discussion will start on February 20 at 10:00 AM GMT+1 and will be moderated by Holger Geißler from marktforschung.de. The event is in German language and participation is free.
11.00 Webinar: The Power of the Mix
Following the panel Johanna Krumbach, Project Manager DACH at AMR, and Julian Müller, COO at moweb, will present a 45-minute webinar. The session will focus on the practical advantages of mixed samples, multi-channel approaches, and mode switches. Participants will gain insights into how combining sampling, recruitment, and data collection methods can improve both the efficiency and accuracy of research projects.
The webinar will be conducted in German and starts on February 20 at 11:00 AM GMT+1. Participation is free.
AMR + moweb = mixedmode.org
AMR and moweb have been trusted partners for years, regularly collaborating on mixed-mode surveys. Their joint approach leverages AMR’s CATI call center and moweb’s global online panels to provide flexible, tailored research solutions. On our shared website you can gain more information on our research approach: mixedmode.org
As part of the dossier.PLUS series, an interview with Herbert Höckel, Managing Director of AMR and moweb, was published. In the interview, Höckel discusses the collaboration between AMR and moweb under the joint approach mixedmode.org. He shares insights into how the institutes successfully combine online and telephone research to meet increasing client demands. The full interview is available on marktforschung.de.
