Category: Allgemein

Düsseldorf, 23.03.2022 – Herbert Höckel, Managing Partner of moweb research, is taking over the management of AMR Advanced Market Research, also based in Düsseldorf. The previous AMR founder and managing director, Ulrich Buchholz, is retiring from the operative business and will remain with his company in the function of shareholder and advisory board.

In today’s super-connected world, international market research has been increasing in volume and scale for years, and is now more important to businesses than ever before. As millions of people go online, we have witnessed huge growth in the use of the web, technology platforms and the explosion of big data. Brands that were once local now work in multiple markets and target consumers from Bogota to Brunswick.

Over 60% of Fortune 1000 companies are using the Net Promoter Score, the number of NPS studies we conduct has grown rapidly.

It’s worth looking at the different groupings within an NPS study; as follows:

As health, lifestyle and food are all hot topics today, it is important tounderstand people’s opinion and practical knowledge of these topics.  GLOBAL wanted to create significant value for clients, enabling them to gain a better understanding of a lifestyle focusing on healthy eating. Here, we present a simple, clear and (we believe) remarkable cross-country comparison, showing the key results of the research from nine markets on the topic of healthy eating.